Global Media Coverage of Innovation Work and Business Endeavors.
It’s always humbling to be featured and covered in major media outlets. Let this page serve as validation for the credibility brought to the table.
Media Coverage
Working Links
| Outlet | Date | Context | Link |
| Food Navigator | 2019 | 2016 Trailblazers – Food Vision – Runner Up | https://www.foodnavigator-usa.com/Article/2016/10/25/Hippeas-Shaka-Tea-Afineur-to-take-center-stage-at-FOOD-VISION-USA-as-our-2016-trailblazers |
| Fast Company | 2019 | This plant-based food startup targets seniors instead of millennials | https://www.fastcompany.com/90328057/this-plant-based-food-startup-targets-seniors-not-millennials |
| BevNet | 2019 | Former Beyond Meat Co-Founder Launches Plant-Based Drink for 50+ Demo | https://www.bevnet.com/news/2019/beyond-meat-co-founder-launches-plant-based-drink-for-50-demo |
| Food Dive | 2019 | New plant-based beverage targets older consumers | https://www.fooddive.com/news/new-plant-based-beverage-targets-older-consumers/551863/ |
| VegNews | 2019 | Launching of a Vegan drink for seniors | https://vegnews.com/2019/4/beyond-meat-co-founder-launches-vegan-drink-brand-for-seniors |
| University of Guelph | 2018 | Video – Face of Univeristy of Guelph Science | https://vimeo.com/231401369 |
| Wall Street Journal | 2018 | Perennial (Willow Cup Inc) Mention: Forget ‘Senior Citizen’—Aging Baby Boomers Search for Better Term | https://www.wsj.com/articles/forget-senior-citizenaging-baby-boomers-search-for-better-term-1535556196 |
| Tech Crunch | 2018 | Willow Cup- Meet the Startups Pouring the Future | https://techcrunch.com/2018/06/30/hydrate-intoxicate-caffeinate-repeat-meet-the-startups-pouring-the-future/ |
| CBC News | 2018 | Global Leaders in Agri-Food Innovation (Poster of Me) | http://www.cbc.ca/news/canada/kitchener-waterloo/agriculture-guelph-invest-university-1.4535099 |
| Business Wire | 2017 | Fierce Founders take home $100K at first winter bootcamp finale | https://www.communitech.ca/press-release/fierce-founders-take-home-100k-at-first-winter-bootcamp-finale/ |
| Business Feature – Newspaper | 2017 | Kitchener Startup Makes Milk from Plants | https://www.therecord.com/news-story/7175381-kitchener-startup-makes-milk-out-of-plants/ |
| Japan Conference | 2017 | Agritech Summit (Japan) – World leading conference on agriculture and food innovation. Listen to experts discuss the future of agritech. Topics range from alternative foods to collaboration between fintech and agritech. | https://17.agsum.jp/en/participants/sara-bonham |
| Velocity | 2017 | Velocity startups take the stage at Fierce Founders Finale | http://velocity.uwaterloo.ca/2017/02/velocity-startups-take-the-stage-at-fierce-founders-finale/ |
| StartUp | 2017 | Velocity startups take the stage at Fierce Founders Finale | https://startupheretoronto.com/partners/uwvelocity/velocity-startups-take-the-stage-at-fierce-founders-finale/ |
| Veg News | 2017 | Fierce Founders Take Home $100K at First Winter Bootcamp Finale | https://www.marketwatch.com/press-release/fierce-founders-take-home-100k-at-first-winter-bootcamp-finale-2017-02-24 |
| Business Insider | 2016 | You can’t tell that this milk doesn’t come from cows | https://www.businessinsider.com/willow-cups-dairy-free-milk-tastes-like-it-comes-from-cows-2016-7 |
| Yahoo UK | 2016 | Innovation piece – Market / science disruption | https://uk.news.yahoo.com/cant-tell-milk-doesnt-come-230400698.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAHOY0wCvToU0aTiWZe6SqT77q4JEYIh60PeCwzyiRI6fF2GeLSPr0pSafNTZKZB71XeTDxsj7azT3soACSBgxKi7qyppvzertwV74ewqMjOD35nm1eMDfBzraqccgVUArUq08KIPYU7vzyBw0pJlZZG7b2PPOXhXWAV85JXnvMNv |
| Academic -University of Guelph | 2013 | Unique skillset | https://news.uoguelph.ca/2013/06/skills-training-prepares-grad-students-for-industry-jobs/ |
| Philly Voice | 2019 | This dairy-free drink was created to promote healthy aging | https://www.phillyvoice.com/perennial-dairy-free-drink-aging-wellness/ |
| PYMNTS.com | 2019 | How A Subscription Nutrition Brand Aims To Help An Aging Population | https://www.pymnts.com/news/retail/2019/perennial-nutrition-market-subscriptions/ |
| Eat for the Planet | 2019 | Perennial – About Sara Bonham and Food Tech 2.0 | https://eftp.co/perennial |
| Vegconomist | 2019 | New Dairy Alternative ‘Perennial’ Targeting Older Consumers | https://vegconomist.com/health/new-dairy-alternative-perennial-targeting-older-consumers/amp/ |
| Nutrition Insights | 2019 | Perennial: Functional beverage targets “underserved” 50+ demographic | https://www.nutritioninsight.com/news/perennial-functional-beverage-targets-underserved-50-demographic.html |
| Retirement Community Living | 2019 | Senior Living Market for Drink Brand Perennial | https://www.retirementcommunityliving.com/beyond-meat-co-founder-eyes-senior-living-market-for-drink-brand-perennial/ |
| Health Technology Net | 2019 | Perennial Launches TO Champion The 50+ and Harness Plants | http://w.healthtechnologynet.com/2019/04/03/perennial-launches-to-champion-the-50-and-harness-the-power-of-plants-to-keep-them-at-the-top-of-their-game/ |
| Van Sprosen and Partners | 2019 | The 50+ consumer is getting more and more important | https://www.horecatrends.com/en/perennial-the-50-consumer-is-getting-more-and-more-important/ |
| Springwise | 2019 | Perennial’s plant-based beverage targets specific demographic | https://www.springwise.com/perennials-plant-based-beverage-targets-specific-demographic/ |
| Wandering the Future | 2019 | ARE WE FOCUSSING ON THE WRONG TARGET GROUP? | https://www.wanderingthefuture.com/2019/05/20/are-we-focussing-on-the-wrong-target-group/ |
| New York Times | 2023 | Why Grandpa’s Nutrition Drink is so Hard to Disrupt | https://www.nytimes.com/2023/02/02/business/dealbook/nutrition-drinks-ensure-boost.html |
| Lifes a Rog | 2022 | Perennial For Daily Gut and Brain Health | https://lifeasrog.com/perennial-for-daily-gut-and-brain-health/ |
| Wharton Business Magazine | 2021 | Perennial, a protein drink that promotes healthy aging | https://magazine.wharton.upenn.edu/issues/fall-winter-2019/perennial/ |
| The Independent | 2020 | Plant-based food startup for 50+ selects Wakefield for initial market launch | https://www.independentri.com/arts_and_living/article_9a15e9ce-c5ea-11ea-b643-674c200bd46d.html |
| Ageist | 2019 | The Making of a Seriously Nutritious, Plant-Based, Good-Tasting Adult Beverage | https://www.ageist.com/wellness/food/the-making-of-a-seriously-nutritious-plant-based-good-tasting-adult-beverage/ |
| Senior Housing News | 2020 | Beyond Meat Co-Founder Eyes Senior Living Market for Drink Brand Perennial | https://seniorhousingnews.com/2019/06/19/beyond-meat-co-founder-eyes-senior-living-market-for-drink-brand-perennial/ |
| Horecatrends | 2019 | PERENNIAL® | The 50+ consumer is getting more and more important | https://www.horecatrends.com/en/perennial-the-50-consumer-is-getting-more-and-more-important/ |
| Trend Hunters | 2019 | Plant-Based Boomer Beverages | https://www.trendhunter.com/trends/perennial |
| Delivery Rank | 2022 | Perennial: The Ultimate Fuel for Adults Over 50 | https://www.deliveryrank.com/blog/perennial-interview |
| FabOverFifty | 2021 | A new guilt-free, great-tasting nutritious drink to help us stay physically active and mentally alert | https://www.faboverfifty.com/geri/drink-heres-health/ |
| Food Ingredients 1st | 2021 | Protein enrichment: Industry experts examine how to overcome formula hurdles | https://www.foodingredientsfirst.com/news/protein-enrichment-industry-experts-examine-how-to-overcome-formulation-hurdles.html |